Reputation Lookbook
The Reputation era marked a significant transformation in Taylor Swift's visual aesthetic. Embracing a darker, more edgy style, the era featured bold fashion choices, dramatic makeup, and iconic outfits that became synonymous with the album's themes of reinvention and empowerment.
Music Video Looks
Look What You Made Me Do
The iconic "Look What You Made Me Do" music video featured multiple Taylor personas, each with distinct fashion statements, from the gothic-inspired look to the snake-themed outfit.
End Game
The "End Game" video showcased Taylor in various glamorous outfits, from the red dress in Tokyo to the gold-sequined look in London.
Delicate
The "Delicate" video featured Taylor in a stunning green dress, becoming invisible and dancing through the streets of New York.
Reputation Stadium Tour Outfits
Opening Look
The tour opened with Taylor in a dramatic black and gold bodysuit, featuring intricate snake patterns and metallic details.
Acoustic Set
For the acoustic section, Taylor wore a more casual yet stylish outfit, often featuring a t-shirt with tour dates and comfortable pants.
Finale Look
The show concluded with Taylor in a stunning black and red outfit, complete with dramatic sleeves and bold accessories.
Red Carpet Appearances
2017 iHeartRadio Music Awards
Taylor made a dramatic return to the red carpet in a black jumpsuit with gold accents, marking the beginning of the Reputation era.
2018 Billboard Music Awards
She wore a stunning black and gold dress, continuing the era's signature color scheme and style.
Fashion Evolution
The Reputation era's fashion was characterized by:
- Black and gold color palette
- Snake motifs and imagery
- Bold, edgy accessories
- Dramatic makeup looks
- Statement pieces and custom designs